• Irit Levi

ESP review: Drip

Updated: Mar 24

On a call with a client the other day, I started to question why I was promoting ActiveCampaign and not any other tool.

I knew I had done much of the research but there were tools I hadn't checked out yet.

Good tools.

Popular tools.

I even went so far as to recommend a different tool. Drip.


I just had a good feeling about it.


I think I was wrong.


I started the 14-day free trial.


Right off the bat, I noticed that this email service provider (ESP) was geared towards marketing. Heavily!


It asked to link to my shop.

It offered to install a snippet of code for tracking.

I actually like this idea. It gives you so much insight into your users' behavior. And enables you to send them emails based on their activities on your site.

Only problem was that I couldn't find the code where they said it was.

It redirected me. And the purple circle started turning....

and turning....

and turning...

It would probably still be turning had I not just given up.

I eventually did find the snippet and the instructions were easy.


Onwards and upwards

I imported contacts from my CSV file. I get to map out the columns which is great (and pretty standard). But when I view my contacts, I see a bunch of emails.

Not names.

I find that this attitude de-personalizes the process.

I care about my customers. I want to see them by their name, not by their email address.

Even when you go into each contact, what jumps out at you is their revenue generating activity.


So far, I am not impressed.


Drip has only one list. If you follow me on LinkedIn, you know that I really like having multiple lists. It gives me more freedom for unsubscribes.

Segmenting is easy as is tagging.

They also have groups. These aren't just for lists. It's a place where you can group together forms, workflows, campaigns and more. It's an interesting concept and organizationally it may be great.

But I still want my multiple lists.


I decided to check out their form creating.


I actually really liked their different options.

Set up is easy. However they don't have the option to define CSS on the spot.

They say you can add them on your site, but I prefer to create everything in one place and then just embed the form on my site.

This is especially useful when I create the form, and the web developer embeds the code, because that way I don't leave anything to chance. I just give them the code and I know it will look exactly as I planned it.


Their email designer is interesting.

It's not like any of the other designers.