About Day by Day
This is not a software consulting company
Sure, I've provided 13,697+ software recommendations over the years
But at my core, I'm about SCALABILITY, not software
I'm not just a business owner
I live and breathe this stuff, day by day
15+ years and going strong
12 years as a manager and an in-house product owner at a SaaS startup, and 3 years as a process and automation consultant.
978+ tools tested (and counting!)
I wouldn't be able to stop researching tech if I tried. It's a mild obsession. This means you get to skip the trial and error phase and go directly to the right tech stack.
18+ media appearances to date
When I'm not tinkering with tools, I'm talking about them —to quality audiences I'm humbled by. Book me to speak!
1,426+ articles, posts & videos
I'm on a mission to gift the world with more tech awareness and alleviate the painful parts of business growth. Browse the free stuff here!
97% automated episodes
I'm the co-host of Off Tanget, a playful podcast with my colleague Zineb Layachi. We talk about business, process, and growing pains — but we never worry about the back end because we've set up a plug 'n play podcast system.
15+ courses created or supported
I've created courses in-house as an instructional designer, helped entrepreneurs launch their own courses, and developed my own Sales Pipeline Acceleration Program.
(There, I just talked a whole lot about myself. Please don't make me do it again.)
My approach is different because I believe
Technology is just a tool
it's only as valuable as it is helpful
Replicate your process at scale — and still give clients a VIP experience
Eliminate tedious busy work (like billing!) and focus your formidable energies on growth
Create and launch products that sell on autopilot
Prevent work from encroaching on life — while aggressively pursuing your goals
Churn out authority-building content without making it into another whole business.
What it looks like to work with me
Deep work. Pleasant work. Absolutely-necessary-to-scale work.
We get everything out of your head
and plan ways to automate it.
2. Set up
I set up the software and automation for you
and send detailed how-to-use videos.
You try out all your shiny new tech and
we tweak things where needed.
Thinking of working with me?
What to bring
We don’t touch tech or try out any software until we know exactly what you’re going to be doing with it. That means getting all of the genius — and your business growth goals — out of your head first, so we can build a workflow around it.
I’m not exactly a cheerleader, more of a strategic partner. I tell it like it is (in the nicest way, of course). So if there’s a better, faster, or smarter way to do something, I’ll tell you so. Even if you didn’t ask me. Friends don’t let friends do things the painful way.