About Day by Day
This is not a software consulting company
Sure, I've provided 13,697+ software recommendations over the years
But at my core, I'm about SCALABILITY, not software
In all that I do
These are the beliefs I hold dearly
Evolve yourself and
the world will follow
Be punctual, truthful, and positive. Learn something new, try something new, or change yourself every day. Make an impact on the world around you by becoming a source of truth and sharing it.
Don't give a fish —
teach fishing
Pats on the back can feel good in the moment but they don't change the trajectory of a business. Tell people the truth about their comfortable (but unscalable) habits. Give them real tools for success, not just feel-good moments.
Be generous with your
knowledge (and smile!)
If you know something, say something. We all benefit when experts are generous with sharing their knowledge. And it doesn't hurt to smile while you do it.
I'm not just a business owner
I live and breathe this stuff, day by day
Long-Time
Automator
15+ years and going strong
12 years as a manager and an in-house product owner at a SaaS startup, and 3 years as a process and automation consultant.
Compulsive
Tool-Tester
978+ tools tested (and counting!)
I wouldn't be able to stop researching tech if I tried. It's a mild obsession. This means you get to skip the trial and error phase and go directly to the right tech stack.
Serial Speaker
& Trainer
18+ media appearances to date
When I'm not tinkering with tools, I'm talking about them —to quality audiences I'm humbled by. Book me to speak!
Relentless Whizdom
Dispenser
1,426+ articles, posts & videos
I'm on a mission to gift the world with more tech awareness and alleviate the painful parts of business growth. Browse the free stuff here!
Playful
Podcaster
97% automated episodes
I'm the co-host of Off Tanget, a playful podcast with my colleague Zineb Layachi. We talk about business, process, and growing pains — but we never worry about the back end because we've set up a plug 'n play podcast system.
Masterful
Course Creator
15+ courses created or supported
I've created courses in-house as an instructional designer, helped entrepreneurs launch their own courses, and developed my own Sales Pipeline Acceleration Program.
(There, I just talked a whole lot about myself. Please don't make me do it again.)
My approach is different because I believe
Technology is just a tool
it's only as valuable as it is helpful
Replicate your process at scale — and still give clients a VIP experience
Eliminate tedious busy work (like billing!) and focus your formidable energies on growth
Create and launch products that sell on autopilot
Prevent work from encroaching on life — while aggressively pursuing your goals
Churn out authority-building content without making it into another whole business.
Increased my productivity and profits
Irit is unbelievably up-to-date on how to make tech work for your business. Thanks to her coaching and recommendations I've increased my productivity and profits! She's also one of the nicest people you'll ever meet.
Sacha Gorelik, Copywriter @ Blynk Consulting
What it looks like to work with me
Deep work. Pleasant work. Absolutely-necessary-to-scale work.
1. Strategize
We get everything out of your head
and plan ways to automate it.
2. Set up
I set up the software and automation for you
and send detailed how-to-use videos.
3. Streamline
You try out all your shiny new tech and
we tweak things where needed.
Thinking of working with me?
What to bring
Growth Vision
We don’t touch tech or try out any software until we know exactly what you’re going to be doing with it. That means getting all of the genius — and your business growth goals — out of your head first, so we can build a workflow around it.
Open Mind
I’m not exactly a cheerleader, more of a strategic partner. I tell it like it is (in the nicest way, of course). So if there’s a better, faster, or smarter way to do something, I’ll tell you so. Even if you didn’t ask me. Friends don’t let friends do things the painful way.
Make your business scalable
Snippets of Whizdom
FEATURED
Business software integration: why your tools don't talk and how to fix it
Stop losing money to manual data entry and integration failures. Learn how to connect your business tools effectively, reduce errors, and automate workflows that actually work.
Tools & Integrations
Business Development
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FEATURED
Escaping the zone of pain: how to scale your business without burning out your team
Learn how to escape the "zone of pain" that traps growing businesses. Discover proven strategies to organize work by function, not person, and scale efficiently without overwhelming your team.
Business Development
Tools & Integrations
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FEATURED
The hidden costs of man**l project tracking: why "organized" isn't enough
Many teams operate with “organized chaos”—systems that look tidy but require constant man**l updates, status checks, and detective work to understand progress.
