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Over 12 years as a manager and an in-house product owner at a SaaS startup have given me robust knowledge of the most cutting-edge software on the market.

But here's the single most important thing I've learned:

Even the fanciest software is useless if your workflow is sloppy.

That's where I come in.

My job is to translate chaos into order. I take the 328 tasks on your plate and narrow them down into concrete, step-by-step processes that propel you forward.

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Photo: Noa Ratinsky

You need an efficiency connoisseur

I create maximally efficient workflow systems using the best tools for your needs.

You waste 0.0 minutes on inefficiency, so you can get more done in far less time.

Let’s work together to save you

time, energy, and dinero

Instead of...

Wasting hours and hours (and hours) trying to figure out which tool to use

Tracking everything manually, or with 37 disjointed apps

Limiting your capacity to scale (inefficiency costs you REAL money!)

You could...

Get your perfect workflow solution without having to spend any time researching

Automate everything so you're free to ponder, say, the enigma of time

Take on more clients and generate more revenue with ease

Take your business to the next level. And then take it one step further.

The secret of getting ahead is getting started

"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and starting on the first one."

-Author unknown

Principles that guide my work, and life


I stand behind my words. If I've committed to anything from a coffee date to a work deadline, you know I'll be there right on time. Or 5 minutes early.


You know those people who sit around and wait for the other guy to do stuff that's not officially their job? Not moi. I believe in taking initiative. If there's a task that needs to be done, I do it. Without stepping on anyone's toes...


Finding the information you're missing is just as important as what you already know. Reading, asking questions, and taking action are just how I am.

Learning from doing

My philosophy? If I don't know how to swim, I'll jump into the deep end and doggy paddle. I know (or pray) I'll be swimming in no time.


Taking ownership of my choices, my words, and my work keeps me in check not only as a project manager, but also—and more importantly—as a person.


Any good relationship—personal or professional—requires good communication. Conveying your thoughts, being receptive to feedback, and avoiding misunderstandings are  key.


Information is power only if you share it. The more we both know, the better the chances we'll have of coming up with a great end result.


A business is only as strong as its team. A fantastic, well-run team will lead to a far richer outcome than the sum of its individual parts.

Just SOME of the tools and apps in my arsenal

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Huge skillset, capable, dependable

I have done many projects with Irit and I could not run my business without her. She has a huge skillset, is super capable, dependable, and very encouraging to me.

Rena yudkowsky.jfif

Rena Yudkowsky

Memory coach and Geriatric social worker


Ready to make your life easier?

Day By Day

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