• Irit Levi

ESP review: ActiveCampaign

Updated: Mar 24

I know many people use Mailchimp.


I get it.


When you're starting out, you want to cut back expenses. Mailchimp has a free plan that's attractive enough. 2000 contacts is a lot. Having a free tool to collect your user information is great.


But when you hit that 2001 mark that means you need to upgrade, don't start paying automatically without giving things some thought and research.


When I started using Mailchimp, their free plan was better than it is today. It had multi-step automations and multiple lists included.


But then they changed their pricing and we needed to start paying. Our first reaction was, OK, we'll pay what we need to and continue with what we have.

ActiveCampaign is probably one of the best ESPs in the market.

But then we took a step back and start re-evaluating our ESP (email service provider).


That's when I found ActiveCampaign. Pricing was pretty similar to Mailchimp, and the added value was phenomenal!


✔ Their UI and UX are so much easier than Mailchimp's or most other ESPs I've tested out.

✔ Mailing lists are lists, not audiences. Reducing the confusion.

✔ Segmentation and tagging were a lot clearer

✔ List fields can be added, personalized and sorted so easily.

✔ Managing list footer options is simple.

✔ Email design and personalization has never been easier.

✔ Conditional text before email step and within emails themselves.

✔ And the BEST feature is their automation.

Drag and drop, baby!


ActiveCampaign has recently added a number of features that also push them above the rest.

Their main goal is to provide automation for the full customer experience.

And they're pretty good at it too.


One feature is Chatbot auotmations (in beta) that was added to their Conversations feature.


This is HUGE. This is what I've been waiting for.


This basically means that instead of managing (and paying for) an ESP and a Chatbot provider separately, you now have the option to use one app to rule them all.


I love Intercom, I really do. They have a great modular structure. They have great UX. They have great training. And I know they also do emails.