• Irit Levi

The Complete Guide to Selling your Online Product

Updated: Nov 16

The complete guide to selling your online product

More and more people are buying digital products. Selling guides, templates, training, and courses is becoming an increasingly popular way to generate an additional income stream.

If you’re a business owner, chances are you and your team have a wealth of knowledge. Now it’s time to turn that knowledge into something people want to buy. You’ve probably already got a great idea of a digital product to create.

But you’re stuck when it comes to the selling part because the technical bits seem so complicated.

There are so many moving parts to figure out:

  • Where to sell it?

  • How to accept payments?

  • How to deliver it to buyers?

  • How to record purchases?

The good news: it doesn’t need to be complex. With the right tools and systems in place, you can successfully sell your digital product.

This article will walk you through the exact steps you need to sell your digital product. It will also give you a walkthrough of selling your product through ThriveCart (which is the answer to all your prayers)!

We'll cover:

  • 6 steps to selling your product (from planning to post-purchase)

  • Everything you need to know about using ThriveCart

  • Setting up the extras: tracking, coupons, additional integrations

Let's get started!!

6 steps to selling your product

First things first. Before you start to sell anything, you’ll need to decide how you will deliver your online product. This will determine what tech you need to use and the entire process going forward.

For a course or a membership, you’ll probably use a platform like Thinkfic, Teachable, Podia, Kajabi, or the newly launched ThriveCart Learn.

If you’re offering a live webinar, you’ll use a video conferencing platform like Zoom or GotoMeeting.

Finally, you can sell a digital file like a PDF template, guide, or an e-book.

Once you’ve decided the format of your product, and have created it, it’s time to sell it.

Here are the steps you need to follow:

1. Planning the sales page

The first thing you need is a page where people can go to buy your product. This is called a sales (or landing) page which is your digital product’s storefront. It’s where you’ll send people to buy your product. You can also promote this page in places like your blog, podcast, emails, and social media.

The sales page can be a part of your website, but can also be a stand-alone page.