• Irit Levi

ESP review: MailerLite

Updated: Mar 24

When I first started to review email service provicers (ESPs), I heard from quite a few people that they were using MailerLite.

I decided to check it out to see how they measures up.


On first registration it seems very professional. I get up to 1000 subscribers for the free package, they ask me lots of questions about my work and want to verify I'm a real person.

So far so good. Then I give them my website address and they want to verify and email with the same domain. I wanted to use my Gmail, so that answer was a bust.

So I changed my answer and said I don't have a website and gave them my LinkedIn profile instead.

They've lost points, but I am adamant to check them out, so I continue.

Now I clicked Verify. They write that it will take up to 24 hours to verify and that I could check out their features in the meantime.

I try. But alas, I am stuck on this page. No access to anything.

They've lost me!

I do not want to wait 24 hours to try to use any app, especially one that discredits me just for not using a domain email.

I'm all for verifying users and making sure I'm a real person and company. But let me play with the features, even if you lock the sending of the actual emails until you verify me.

Just a bad user experience.

And so the wait continues. The 24 hour countdown begins.

After just a few hours, my account wasn't approved at first because I did not give a full description. (I did, btw. They just didn't read it.)

I got an email asking for more info.

Great. I sent them my website URL. I also explained that I don't have an email associated to that domain and that I couldn't upload the URL before. I even updated my profile with *more* info.

Again, I was rejected.

By this point it was personal.

I was getting an account, no matter what. Just for the sake of getting one. Though I knew there was no way I was going to work with a company that made it so difficult to open an account. Nor would I recommend them to a client.

I sent them another email with my website URL and LinkedIn profile. I explained what I do and that I really wanted to use their product.