• Irit Levi

Great apps for starting your own business

Updated: Nov 18

When you're starting your own company, there are so many things you need to think about. So many aspects and angles.

You have an idea, a product, a talent, but more often than not, financing in the early stages isn't high. You need to design, or built a prototype, you want a web site, social media pages, marketing, accounting, plus you need to track everything and make sure you're on budget and meeting your goals.

With so many things to consider, it's easy for things to fall between the cracks, or even worse, to get manager burnout.

I've learned that the difference between having the right tools or not can make such a difference in the final outcome. This is true not just in the business world. I'm an amateur baker. I love baking and still have so much to learn. But one thing that has become very clear over the years, and that is that having the right tools is a huge leap towards making your cake look as professional as possible.

And as with cake, such is the case with taking your first steps in building your business.

There are many apps out there than can help you boost your business and give you a more professional look. Many of them have a free starter package that is enough for those first steps. While not every app is suitable for everyone, and while not everyone will need every app out there, here's a compilation of apps I recommend based on their use over the past five years (some more recently than others).

Having the right tools can make all the difference

Apps for initial design


This app is great for initial layout of wireframes and design. It's also ideal for collaboration between the UX/UI teams, the programmers and any decision makers and stake holders.

The designer or UX professional can upload JPG, PSD or Sketch files for you to review and approve. You have the option to write comments on the design itself as well as create linked hotspots to emulate the flow of your design.

The tool enables you to share your design with others and receive their feedback. You can share the entire project or specific screens.

Once approved, you can use the inspect tool to review the layout for coding. Assuming you've uploaded a PSD or Sketch file, InVision will give you the spacing, CSS, font details and color coding information you need for programing.

The app is free with one active prototype. Prices increase as your company and its needs grow.


I came across this app and fell in love with it instantly (thanks Orit). And I'm sure I've only scratched the surface of what it can do.

I have an appreciation for good graphics, but I am far from a graphic designer.

Then again, hiring a good, high quality graphic designer can be expensive. Canva gives you the opportunity to create a logo, a business card, company stationary, social media graphics and so much more. You can create an entire branding kit. They have so many templates to start you off, plus you can select from a ton of free graphics, layouts and elements to create your own unique look and feel.

For social media, there are also so many options to create banners, infographics and so much more.

It's easy to use and very intuitive. Plus, their output options are endless, including a printing service. This Australian based company will deliver almost anywhere.

The free plan has many (many!) options and is enough for the average beginner. If you upgrade you get even more.