• Irit Levi

Sales funnel - what's that?

Updated: Jun 7

Following Covid, more and more services and products are moving online.

This is especially true for courses, webinars and masterclasses.


Coming up with the idea is actually the easy part.

It's selling it that can be complicated. At least technically.


There are just so many moving parts.


  1. Landing page

  2. Sales processing and payment

  3. Confirmation and reminder

  4. Follow up and feedback

This article will give you a starting point to each of these steps.


Sales funnel


Where to start?


It really depends on what you're selling, how much you're planning on selling in the future, and the complexity of your product/service.


For the sake of this article, let's say you have a simple service or product. Not a full course or membership.

For example, let's say you want to promote and sell a one time webinar.


Landing page

The first thing you need is a page that holds the details of the service.


This is called a landing page. This is a page people will get to in order to learn more about the webinar, the host and any guests. This can also be the page from which they can sign up.

The landing page can be a part of your website, but can also be a stand alone page.


(In theory, this could also just be an image with the basic details that you can post on social media, but that's not interactive and has less chance to convert).


The landing page should target one user, make one promise (a benefit for the user), and make one offer.

ActiveCampaign has a great blog post about how to write a landing page that converts.

But I would highly recommend you use a copywriter who is skilled at this and has experience. Need a recommendation? No problem, got that right here.


There is also the design to think about.

Yes, you can just take the text and plop it onto the page. But there is a science behind the design (UI) and the user experience (UX).

If you can, use a designer. Yes, I have a recommendation for you.


What tool do you use?

The answer to that really depends on what you have in place already.

If you have a website, you can create the landing page as part of your website, or within the framework for your site, but separate and stand-alone.


If you don't have a website, there are some great free tools for creating sites and/or landing pages. There are also some paid tools (such as Unbounce) that will give you many extra features (such as dynamic text) that will enhance your user's experience (and save you time in the long run).


Either of these is great.