• Irit Levi

10 Steps to building your website

Updated: Mar 24


Website development process
Website development process

Building a website sounds fun, right?


It is.


I love it.


We can have a website up and running in a matter of hours, in theory.


But building a website well – takes time.


The steps to building a good site, that will lead to conversion may seem excessive. Trust me, they're not.


Research, planning, design, development, user engagement setup, testing & review, fix & retest, launch, analytics & reporting and maintenance & improvements.


We could write an article on each of these separately. And a book on some of them. But today, we'll just outline each point to get an idea of what it entails.


1. Research


The first thing, before you write a line of code or copy, before the first brush stroke is drawn, is to define the scope of the site.


What is the purpose of the site? Is it to sell a product, or service? Is it a marketing tool? Is it content based? Is it a portal for other services?


Once you define the scope, you need to define your target audience.


Who are the users you think will use the site? Try to build a persona, one specific user you think will use the site. Directing the content and design to one user will help you stay focused and ensure your message gets across.


Who are your competitors? What are they doing? How are they doing it? What do you like/dislike about their methods? How do you differ from them? What is your USP (unique selling point)?


Knowing the answers to these questions will help define the outline and layout of your site, as well as focus the copy for your site. It will also help you define your goals and KPIs (key performance indicators) down the line.


There are people whose soul goal in life is to do marketing research. They can give you a detailed report of what your market looks like. But more often than not, if you have an idea, you'll probably want to do this step on your own, since it's a great learning process.


Knowing what your competitors are doing and how, will help you focus your own idea. It will force you to define how you differ, thus help you define your mission statement better.


2. Planning


Now that you know what the scope of your site is, and who your target audience is, it's time to outline your site.


This process, like many others, is iterative.


As you would when writing a paper, you need to structure your site. What are the main pages you want? What is the flow your users will follow?